Menu AI — Brand Identity
Visual identity for an AI-powered menu builder — approachable enough for restaurant owners, sharp enough to signal real technology.
What Menu AI does
AI-powered digital menu management for restaurants. Upload a menu, get structured data back in seconds — then optimize pricing, layout, and design in real time.
OCR Scanning
Photograph any menu and extract every item, price, and description automatically.
Real-Time Pricing
Dynamic price suggestions based on market data, food costs, and competitive positioning.
Menu Analytics
Track item performance, identify underperformers, and optimize menu layout for profit.
Crafting the mark
The logo bridges restaurant warmth with AI precision. It had to work on screens, in print, on menus, and at favicon scale.
Fork + Circuit
Restaurant meets technology — too literal, felt like clip art.
M Letterform + Wave
Interesting direction but the wave element competed with the letterform.
Clean Wordmark
Space Mono bold. No icons — lets the typography do the work. "AI" in coral pops against the green.
The palette
Menu AI's colors intentionally diverge from Brockman Labs' yellow/black. Each product is a sibling, not a clone.
Green signals freshness and trust for restaurant owners. Coral provides the energy for CTAs and the "AI" accent without feeling cold or techy.
Visual standards
Typography, components, and rules governing all Menu AI visual output.
How I directed this
Market Positioning
Mapped the restaurant tech landscape to find visual white space between corporate and casual.
Logo Creation
Iterated through concepts, testing each against real use cases: app icon, header, menu watermark.
Color & Type Direction
Selected a warm palette that respects the food industry while signaling innovation.
Style Guide Production
Produced the full guide as a single source of truth for anyone touching Menu AI's visual identity.